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Friday, November 16, 2007

Same Voiceover, Same Product Placement, Slightly Better Visuals

Slightly less surrealistic, if you will.

To raise the salaries of public employees by 58 percent.
The social initiatives of President of Ukraine Viktor Yushchenko.

To raise merit-based pensions by 35 percent.

The social initiatives of President of Ukraine Viktor Yushchenko.

Video uploaded from:


Anonymous said...

Okay - I am not getting it - pls. explain because these social ads look and sound good (some better than others and in light of recent events, no I not want to send baba and dido to the beach, unless they are going as volunteers for the clean up.)

so Taras - tell me what am I missing? inc. pay and pensions do sound good so what it is it? that it is Pres. Y proposing this 'populist' bandwagon when Tymo was just doing it? Pls. let me know, much obliged.

Or are you poking fun at unfulfilled campaign promises? what is the status on those ambulances???


PS I do hope that you are not posting these as support to the IMF report that in order to combat inflation, the Ukrainian govt should decrease spending?

Taras said...

The IMF policy toward Ukraine has too many skeletons in the closet to be my cup of coffee. I’m not going with the IMF report.

To combat inflation, the Ukrainian government should raise wages and pensions continuously instead of using them as pork barrel attacks every time we have elections.

As for those self-promotional ads, they suck. The President campaigns against himself. For some reason, he chose to put a happy face on financials that translate into a bad joke in terms of purchasing power.

A young serviceman (kontraktnyk) with a monthly income of $400 won’t have much disposable income left after he pays his bills and buys those magic shoes.

A young family with a maternity payment of $3,000 can buy Huggies, baby clothes, baby milk formula, some home appliances, and that’s it. You can’t buy a car. You can’t buy an apartment. Everybody knows that. The question is: Why make such grossly misleading ads?

Bottom line, the inherent drama in the first two ads is far too divorced from the Ukrainian economic reality. The last two ads come across as slightly less disagreeable because they make less ambitious claims and mask their value offerings in more abstract terms.

For an elderly couple living in the countryside, a one-time summer vacation to a low-cost Azov Sea resort is well within the realm of possibility. (You were right to mention the environmental impact of the Volgoneft-139 spill, though.)

The “happy end” in the school ad does not contain a clearly defined living standards benchmark. That’s how I see things.

Anonymous said...

Okay - cool I get it now. Thanks for the explanation.


Anonymous said...

And the reason I pointed out about the Azov Sea trip for grandparents being a bit odd based on current events was not just to highlight the very serious nature of the tragedy in Kerch Strait but also to point out the stupidity of keeping the ad on the air, at such a time.

This is what happens when everything is run as an automatic bureaucracy - all commands are centralized, no independence of thought because no one wants to get into trouble. Once something goes into action it is unalterable.

Effective political campaigns cannot be run this way. They have to be fluid, constantly updated and responding to current events/polls etc. This is how one remains ahead of the curve and not just stuck in damage control.


Taras said...

Exactly! Some buttheads in the Secretariat just don’t seem to realize the counterproductive nature of these ads, especially in light of the tragedy in the Kerch Strait.

In the West, after a major plane crash, the airline company pulls all commercials off the air for a month. In Ukraine, as you can see, we have a different kind of air.